5 Things to remember when designing your oyster card holder

This is going against my normal posts and is actually about oyster wallets, for once. Please forgive me but a) I think it’s a good idea to offer this advice somewhere and b) this would save me so much time and headaches if they were followed. 😊

  1. We print our Oyster Card Holders in CMYK. In order to ensure the best reproduction of the images and designs you have created, please save in CMYK. If you are looking for a solid, rich black, please use 30:30:30:100 as this is the best set up for our HP printer.
  2. When creating the design, keep the important aspects within 3mm from the edge. Due to the nature of PVC on a hot press the plastic can shrink and expand, which in turn ‘moves’ the print. If there is designs aspects on the Oyster card holder which are too close to the edge then if the expansion occurs then the print can migrate off the holder. Given this movement it’s also important to try to ensure the design won’t look ‘wonky’ if the print moves a little. Try to refrain from using borders or lines along the edge of the oyster wallet.
  3. If using photos opt for a gloss finish, if you are wanting to be more design focused, use matte finish. The 2 options are free, no charge for either, but they can radically change the outcome of the oyster card holder. Photos look richer and the colours and lines more defined when in gloss. Matte, by it’s very nature, reduces the vibrant colours and therefore can look washed out. This effect is really useful if you’re looking for that stylised effect, but if you’re not it will come as a disappointment.
  4. Convert the fonts to outlines and embed the images you use. Fonts, if we don’t have them and you don’t convert to outlines (rasterise) will convert to a similar font. If our designers are on the ball, which they are 99.99% of the time, they will spot this and we will request you revise the design. If they don’t however, you’ll receive your oyster wallets with a font you didn’t want and won’t be too happy. With regards the images, I doubt we’d miss this, but it could happen. If images aren’t embedded then when they are sent, if help locally to your server/machine, won’t appear on our version of the file. This means no image will be shown and we would assume it’s just blank. This might sound like it would be really obvious but if the image was just a background image being used to add texture to a solid colour, then we’d be excused for not doing.
  5. Finally, as I’ve mentioned in a previous post, think about the end user. They will only take your oyster card holder and replace their current wallet with it if the design is better than their current wallet. You need to ensure the design is eye-catching and isn’t filled with text/maps or information that deters from their want to have a nice holder.

I could probably go on to be honest but if you’re looking for an Oyster Card Holder and you have questions on the design, just let us know.
To date we have produced 4,456,000 oyster card wallets (that’s rounding down somewhat as we don’t have a totally clear idea from the first 6 months, but it’s close) so we know what we are talking about. If you don’t believe us please check out the portfolio site to see some of the clients we have worked with in the past and please feel free to get in touch and we’ll send you the samples of them to show the quality is/was amazing.

We will treat your design, project and people with the same due diligence as we do/did with the big names and you’ll love us at the end of it. I promise!

Enjoy your day guys, love love.