Over 70% of London commuters carry an Oyster Card holder, which they see at least four times a day, giving your brand exposure unrivalled by any other form of advertising. The affection Londoners have for these holders also gives your campaign the potential to go viral.
An Oyster Card holder campaign costs less than newspaper advertising and provides longer term exposure. Studies have also shown Oyster Card holders to have five times the recall rate of newspaper advertisements.
When distributed from carefully chosen locations, an Oyster Card holder campaign can be used to reach specific demographics, putting your brand in the hands of your target market.
Why CarbonCube Design?
The quality of the print used on our holders is higher than our competitors, ensuring that your brand is instantly recognisable. This also adds value to the product so it can be sold for a higher price.
Our holders are made up of more layers than other holders on the market, which adds to the thickness and therefore the feeling of quality that is associated with your brand.
All our products are covered by a matte or glass laminate rather than just a coating. This protects the integrity of your brand and ensures long term exposure of the campaign to potential customers.
“Great advertising in a simple way. Company is a pleasure to do business with, offering a much more personable experience than a lot of London establishments.”
Technical Consultant II – Team Lead at HP Enterprise Services